Matt Alt's Pure Invention

Matt Alt's Pure Invention

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Dollars and Demons
Demon Slayer's success shouldn't surprise. We're all otaku now.
Oct 2 • 
Matt Alt
21
11

September 2025

Anime activism
Global protest movements are relying on imagery from Japan. Here's why.
Sep 22 • 
Matt Alt
30
9
Politics, Chaos, and Cup Noodles
The eerie parallels between Japan's Sixties and America today
Sep 16 • 
Matt Alt
32
13
No Labubus please, we're Japanese
Why a toy craze isn't finding traction in a toy-crazed country
Sep 1 • 
Matt Alt
48
2

August 2025

Inside the manga hit machine
How Weekly Shonen Jump became a global cultural juggernaut
Aug 25 • 
Matt Alt
29
Head in the Clouds
A repost from the archives about Nizo Yamamoto, who transformed anime from fantasy into an all-enveloping reality for fans.
Aug 16 • 
Matt Alt
20
5

July 2025

Chemtrails over Kyoto
What stops conspiracies from hijacking the conversation in Japan?
Jul 30 • 
Matt Alt
21
21
Pop and Populism
Japan’s far right won big in yesterday's elections. What's it mean for pop culture?
Jul 21 • 
Matt Alt
57
27

June 2025

Japanese TV vs American Reality
America turned itself into a reality show. Why didn’t Japan?
Jun 30 • 
Matt Alt
26
6
Hell is Other People
The real reason the Japanese government is so obsessed with tourism
Jun 20 • 
Matt Alt
46
30
America is burning. Why isn’t Japan?
A voice actress has a very bad week.
Jun 13 • 
Matt Alt
55
12

May 2025

Empire of Monsters
The rural fantasies of San'in that made Japan a global superstar
May 29 • 
Matt Alt
24
5
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