Matt Alt's Pure Invention

Matt Alt's Pure Invention

Home
Notes
Archive
About
Super Galapagos
In a world driven mad by tech disruption, Japan’s having fallen behind is a superpower
Oct 23 • 
Matt Alt
Why Hollywood stars are saying “F*** anime”
And why they’re right to be scared
Oct 10 • 
Matt Alt
Dollars and Demons
Demon Slayer's success shouldn't surprise. We're all otaku now.
Oct 2 • 
Matt Alt

September 2025

Anime activism
Global protest movements are relying on imagery from Japan. Here's why.
Sep 22 • 
Matt Alt
Politics, Chaos, and Cup Noodles
The eerie parallels between Japan's Sixties and America today
Sep 16 • 
Matt Alt
No Labubus please, we're Japanese
Why a toy craze isn't finding traction in a toy-crazed country
Sep 1 • 
Matt Alt

August 2025

Inside the manga hit machine
How Weekly Shonen Jump became a global cultural juggernaut
Aug 25 • 
Matt Alt
Head in the Clouds
A repost from the archives about Nizo Yamamoto, who transformed anime from fantasy into an all-enveloping reality for fans.
Aug 16 • 
Matt Alt

July 2025

Chemtrails over Kyoto
What stops conspiracies from hijacking the conversation in Japan?
Jul 30 • 
Matt Alt
Pop and Populism
Japan’s far right won big in yesterday's elections. What's it mean for pop culture?
Jul 21 • 
Matt Alt

June 2025

Japanese TV vs American Reality
America turned itself into a reality show. Why didn’t Japan?
Jun 30 • 
Matt Alt
Hell is Other People
The real reason the Japanese government is so obsessed with tourism
Jun 20 • 
Matt Alt
© 2025 Matt Alt
Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture