The bizarre confluence of a Japanese toymaker and an online agent of chaos.
Surprising that people were outraged about the 4chan chapter in the book. I think anyone who has participated in the site, especially back near its inception, would not being surprised at all. It didn’t even occur to me that people today no longer associate it with Japan and Japanese culture. I was active on the site around 2005-2006 and the reason why it was cool was because it often put you on the bleeding edge of otaku memes and news straight from Japan.