Matt Alt's Pure Invention

Matt Alt's Pure Invention

Age ain't nothing but a number

How is a "hyper-aged" country like Japan also a leader in youth culture?

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Matt Alt
Jun 13, 2024
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Doraemon 2050?

Last week, Japan made headlines when its birthrate hit another all-time low. The coverage, as usual, focused on the gloom. Population crisis! Alarm bells! And those low birth rates are correlated to a related phenomenon of super-aged societies: a “silver tsunami” where adult diapers outsell baby diapers. Currently more than 30% of Japan’s …

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