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Nathan Powers's avatar

As an older millennial, Japanese culture is something I grew up with. Watching anime was a niche and expensive hobby (that or for nerds who figud out how to torrent).

Today it seems all kids know game characters like Mario and Sonic. They also know Luffy, Goku, Naruto, Anya, and many other anime characters. It's no longer special to watch anime as a kid or teenager. It's completely normal.

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Nisshoku's avatar

It’s surreal to see so many people outside of Japan so openly into manga now. I work for a publisher in Osaka doing translation and lettering, and it can be kind of frustrating how this moment of things synchronizing, people engaging with everything down to even a niche recent mangaka, just goes over the heads of some of the corporate wigs making the calls on the direction of it. That’s just how it tends to go, and I’m endlessly fascinated by this never ending “gap” between the people interested in the entertainment coming out of Japan and the entities making it happen, but I can’t help but imagine how much more it could be if there were things like an interest in multilingual marketing, more active involvement in conventions outside of Japan, etc.

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