Matt Alt's Pure Invention

Matt Alt's Pure Invention

Sony Goes for Peanuts

Some thoughts on Japan's acquisition of an American icon

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Matt Alt
Dec 21, 2025
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It wasn’t so long ago that purchases of American institutions by Japanese companies sparked outrage in the United States. When Mitsubishi bought the Rockefeller Center in 1989, a local auto dealership ran a TV spot that invited Americans to “imagine a few years from now. It’s December, and the whole family’s going to see the big Christmas tree at Hirohi…

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