Matt Alt's Pure Invention

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The Smile Trade
What our fascination with weird tales from Japan says about us
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Matt Alt
The Pac-Man Who Sold the World
The pale yellow dot that gobbled the globe turned 42 this week.
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Matt Alt
2
On the Shoulders of Giants
Is anime's global dominance a sign of quality and business acumen — or a total fluke of blind luck?
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Matt Alt
How “The Super Mario Bros. Movie” made a billion dollars
A strategy guide for global success?
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Matt Alt
Making Out in Japanese: An Oral History of a Seminal Text
“Would you like to get morning coffee together?”
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Matt Alt
Apocalypse, Animated
My latest for the New Yorker: a lookback at the legacy of anime master Leiji Matsumoto.
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Matt Alt
The “Human Algorithm” Behind Manga’s Success
(Or, Building a Global Empire with the Pen Instead of the Sword)
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Matt Alt
Matt Alt's Pure Invention
Matt Alt's Pure Invention
Dispatches from the front lines of Japanese pop culture.
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