Matt Alt's Pure Invention

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When Japan cool meets American violence
The bizarre confluence of a Japanese toymaker and an online agent of chaos.
Jun 8 • 
Matt Alt
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The Smile Trade
What our fascination with weird tales from Japan says about us
May 30 • 
Matt Alt
8
The Pac-Man Who Sold the World
The pale yellow dot that gobbled the globe turned 42 this week.
May 24 • 
Matt Alt
5
2
On the Shoulders of Giants
Is anime's global dominance a sign of quality and business acumen — or a total fluke of blind luck?
May 18 • 
Matt Alt
How “The Super Mario Bros. Movie” made a billion dollars
A strategy guide for global success?
May 9 • 
Matt Alt
Making Out in Japanese: An Oral History of a Seminal Text
“Would you like to get morning coffee together?”
Apr 26 • 
Matt Alt
Apocalypse, Animated
My latest for the New Yorker: a lookback at the legacy of anime master Leiji Matsumoto.
Apr 19 • 
Matt Alt
The “Human Algorithm” Behind Manga’s Success
(Or, Building a Global Empire with the Pen Instead of the Sword)
Apr 13 • 
Matt Alt
Matt Alt's Pure Invention
Matt Alt's Pure Invention
Dispatches from the front lines of Japanese pop culture.
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Matt Alt's Pure Invention

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Matt Alt's Pure Invention

Dispatches from the front lines of Japanese pop culture.

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